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Posted by Bruce Gillespie on October 26, 2015

By Nicole Blanchett Neheli, Executive Video Editor

Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? And what do you do with all that information once you have it?

In this first of a series of open-source learning videos created in partnership with Ryerson University and Sheridan College, Nicole Blanchett Neheli looks at the basics of analyzing data on news consumption using Google Analytics.

You can access a version of this video here that includes a quiz to see how much you’ve learned, or, if you’re a teacher, to use as a summative or formative testing tool in your own classroom. 

J-Source and ProjetJ are publications of the Canadian Journalism Project, a venture among post-secondary journalism schools and programs across Canada, led by Ryerson University, Université Laval and Carleton University and supported by a group of donors.