Fri, 07/28/2017 - 07:03

Posted by H.G. Watson on November 23, 2015

Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? And what do you do with all that information once you have it?

In J-Source's four-part series, executive video editor Nicole Blanchett Neheli explains everthing journalists need to know about using analytics.

Part one: Analytics for journalists

Part two: Where does your audience come from?

Part three: Which audience behaviours matters when analyzing analytics?

Part four: Using analytics to make editorial decisions

J-Source and ProjetJ are publications of the Canadian Journalism Project, a venture among post-secondary journalism schools and programs across Canada, led by Ryerson University, Université Laval and Carleton University and supported by a group of donors.