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Posted by H.G. Watson on November 09, 2015

By Nicole Blanchett Neheli, Executive Video Editor

Pageviews, time spent, bounce rate—which audience behaviour matters when analyzing analytics in a newsroom? In this third part of an open-source learning video series created in partnership with Ryerson University and Sheridan College, Nicole Blanchett Neheli explores how to interpret data that tracks the way your audience consumes what you create, and how to use that information to build content that will bring them back to your site.

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You can access a version of this video that includes a quiz to see how much you’ve learned, or, if you’re a teacher, to use as a summative or formative testing tool in your own classroom. 

J-Source and ProjetJ are publications of the Canadian Journalism Project, a venture among post-secondary journalism schools and programs across Canada, led by Ryerson University, Université Laval and Carleton University and supported by a group of donors.